Brand-Driven Marketing Leads to Complete Sell-Out for Paradise Greens, Kamshet

Paradise Greens, a fully developed, collector-sanctioned farmhouse plotting project in Kamshet, Maharashtra, offers spacious plots (10,000–20,000 sq. ft.) surrounded by lush nature and just a short drive from Pune and Mumbai. Despite these advantages, the project faced stagnant sales due to limited branding and reliance on traditional marketing channels.

Oyemarketor was brought in to reposition and relaunch the project with a focus on emotional and lifestyle branding.

Our solution included:

• Brand Overhaul:
• Created a new logo, brochure, and creative assets that highlighted the peaceful, nature-centric lifestyle. We introduced the "Second Home" concept to appeal to weekend home buyers from urban areas.
• Professional Video Campaign:
• Produced a lifestyle video featuring a model, showcasing the serene escape Paradise Greens offers from busy city life.
• Enhanced Digital Presence:
• Designed a lead-optimised landing page and launched performance-driven social media campaigns across Facebook and Instagram.

Results:

• Huge spike in leads within the first month
• Increased on-site visits and buyer interest
• All 20 plots sold out, achieving full project closure

This case underscores how emotional branding and targeted digital marketing can transform visibility and directly drive sales—even in a competitive farmhouse plot segment.