₹40 Cr in Sales for "The Space" in Kharadi Through Targeted Digital Campaigns

The Space, a commercial project by M S Associates, is strategically located in Kharadi, Pune, one of the fastest-growing IT and business hubs in India. Despite offering modern office spaces and retail shops, sales were slow as the project neared possession due to reliance on traditional marketing and property portals.

Oyemarketor designed and executed a high-impact digital marketing strategy to turn things around.

Our Strategy Included:

• Precise Targeting:
• Campaigns highlighted "nearing possession" and ROI potential due to proximity to IT parks and commercial areas. We geo-targeted audiences within a 10 km radius of Kharadi to attract local investors and business owners.
• Lead Generation Campaigns:
• Leveraged Google and Facebook to run high-converting lead gen campaigns aimed at commercial property seekers.
• Strong Visual Communication:
• Promoted key features such as ample parking, rooftop restaurants, and high-speed elevators, aligning with buyer expectations for premium commercial spaces.

Results:

• ₹40 crore worth of units sold within 6 months
• Significant spike in site visits and investor interest
• Positioned "The Space" as a sought-after commercial destination in Kharadi

This campaign reinforces how strategic digital marketing—focused on location, timing, and value—can accelerate commercial real estate sales at critical stages.