Data-Driven Marketing That Doesn’t Chase Clicks — It Drives Revenue
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
At Oyemarketor Pvt Ltd, performance marketing exists to solve this exact problem. In a world flooded with impressions, clicks, and dashboards, most brands are busy tracking activity — not measuring impact. Performance marketing, when done right, is not about running ads. It is about building a predictable, scalable revenue engine. That is precisely what we do.
What Performance Marketing Really Means Today
Performance marketing has been reduced to:
- More leads
- Lower CPL
- Higher reach
But businesses don’t grow on leads alone. They grow on quality demand, conversion efficiency, and sales alignment.
True performance marketing answers only three questions:
1. Are we attracting the right audience?
2. Are we converting them efficiently?
3. Are we improving results month after month?
Everything else is noise.
Why Most Performance Campaigns Fail
We see this daily when clients come to us after burning budgets elsewhere. Common mistakes:
- No funnel thinking
- No audience qualification
- Same creatives for everyone
- Zero coordination with sales teams
- Obsession with CPL, ignorance of ROI
The result? Cheap leads. Poor follow-ups. Frustrated sales teams. Performance marketing must be system-led, not platform-led.
Oyemarketor’s Performance Marketing Philosophy
We don’t start with ads. We start with business math.
Before launching any campaign, we align on: Revenue goals, Sales capacity, Ideal customer profile, and Buying intent stages. Only then do we deploy platforms like Google, Meta, YouTube, and Display.
“Marketing without data is like driving with your eyes closed.”
Our Performance Marketing Services
Paid Media Strategy & Planning
Every rupee spent must have a role. We design funnel-based media plans, platform allocation strategies, budget phasing, and audience segmentation frameworks.
Keywords: Performance marketing agency, digital advertising company in India, ROI-focused marketing
Google Ads (Search, Display & YouTube)
Google captures high-intent demand. We manage search campaigns, display remarketing, and YouTube video ads with a focus on keyword intent, conversion tracking, and landing page alignment.
Meta Ads (Facebook & Instagram)
Meta is not about selling immediately. It is about creating demand and recall. We execute awareness campaigns, lead generation funnels, and retargeting strategies optimised for lead quality.
Funnel Design & Conversion Optimisation
Ads don’t fail. Funnels do. We optimise landing pages, forms, CTAs, follow-up logic, and retargeting sequences. Small improvements here create big revenue jumps.
Real Estate Performance Marketing (Our Core Strength)
Real estate is a high-consideration investment. Our expertise includes project-specific funnels, location-based targeting, and campaigns aligned with site visits & bookings—where most generic agencies fail.
Advanced Analytics & Reporting
We go beyond vanity metrics to provide you with actionable insights. Our custom dashboards and detailed reports focus on what truly matters: ROI, customer lifetime value, and your bottom line.
Our Performance Marketing Process
Business & Sales Alignment
We map your revenue targets to the sales funnel.
Audience & Intent Research
We define buyer personas and map their platform intent.
Campaign Architecture
We build funnel-based campaign structures.
Creative & Copy Testing
We continuously test and optimise for best performance.
Tracking & Analytics
We provide real visibility into performance metrics.
Weekly Optimisation & Scaling
We make data-backed decisions to scale your success.
Metrics That Actually Matter
We don’t chase vanity metrics. We focus on:
Because impressions don’t pay salaries. Revenue does.
Why Oyemarketor for Performance Marketing
Real estate domain expertise
Strategy-first execution
In-house creative & tech teams
AI-enabled optimisation
Transparent reporting
An extension of your growth team, not just an ad vendor
Who This Service Is For
Real estate developers
Mandate companies
Growth-stage brands
Businesses tired of wasting ad budgets
E-commerce businesses seeking to improve ROAS
Service-based businesses needing a predictable lead pipeline
Performance Marketing That Grows With You
If your current marketing feels random, stressful, or unpredictable — it’s time for a system. At Oyemarketor, we build performance engines designed for scale, stability, and sustained growth.