Emotive Positioning & Digital Campaigns Sell 90% of Nirvana Lake View Retreat

Nirvana Lake View Retreat by Nirvana Developers is a pre-leased resort project located in the serene hills of Mulshi, Pune, offering studio, 1 BHK, and 2 BHK holiday homes. The project promised high ROI (up to 18%), zero maintenance when leased, and breathtaking views of Mulshi Lake—but was underperforming due to weak market positioning and ineffective outreach.

Oyemarketor’s strategy focused on three key areas:

1. Clear Positioning:
2. We highlighted the assured rental income, RERA approval, and ROI of up to 18%, packaging the project as a secure, hassle-free investment with strong emotional and financial appeal.
3. Professional Video Production:
4. A high-quality video tour captured the scenic lake views, luxurious amenities (like meditation spaces, lounge areas, and swimming pools), and the unique lifestyle the retreat offers, helping buyers visualize their investment.
5. Targeted Digital Campaigns:
6. Digital campaigns focused on HNIs and investors in Pune and Mumbai across Facebook, Instagram, YouTube, and Google Ads, using video content to increase engagement and lead quality.

Results:

• Within one year, 90% of the inventory was sold.
• Strong interest from both Pune and Mumbai markets.
• The project met its sales goals ahead of schedule, turning into a benchmark for marketing premium holiday homes.