Buying a home is an experience like no other. It’s a milestone that symbolizes one’s entrance into adulthood. Property is also the largest source of wealth the average Indians will ever hold. These factors among others make real estate an eternally experiential transaction.

Professionals working in the real estate sector like OYEMARKETOR must cherish this sentiment in their marketing. Advertising minimum interest rates or diverse inventory can draw attention, but there are so many more real estate marketers that can highlight curiosity, captivate prospective homebuyers and generate new customers.

Some Innovative Ways of Marketing Real Estate in 2021

1. Realty Feed: Realty Feed is a new, social client generation platform for real estate professionals, collaborating and leveling up all while “working” to bring in new business opportunities. RealtyFeed brings a property portal and social network to a single page. In 2021, RealtyFeed will help you market your listings in a fun, innovative way.
2. Clever Way Collaboration: Great marketing does not need to be a solo performer. Many projects related to real estate can provide marketing opportunities via collaboration. Imagine, for example, a collaboration with a local store where you provide sales statistics for various amenities. Try a new collaboration in 2021.
3. Honor National Days: There is a national day for everything and everywhere. A lot of these memorial days are quirky and interesting. So why not use them in your marketing? For example, you could give away flowers to women for women's day or post videos for National Children's Day. Get creative and have fun.
4. Where Are They Now?: Reach out to some of your old clients and see if they wish to participate in a “where are they now?” promotion. Show how their lives have progressed after buying a home and how a new home played a role in their life. These details could provide the attraction and motivation leads needed to contact you in 2021.
5. Creating Referral Programs: Everyone in real estate depends on referrals in one way or another. So why not turn this into a program? Make your program clear and easy to understand, and ensure your leads know what benefit they get for providing a referral. A referral program may be just what you want in 2021.
6. Events-Based Marketing: Buying or selling a home is a very special moment, even when working through real estate. Combining digital marketing efforts with in-person, events-based marketing creates the groundwork for lead generation and brand awareness. Events may include:
   • Industry conferences and get-togethers.
   • Real estate seminars.
   • Open house parties.
   • Q&A sessions between industry experts and prospects.
   • Meet and greet with brokers and agents.
7. User-Generated Content: User-generated content and user-complemented content can be an effective way to allow other clients to work for you. It can also serve as a dynamic mid- and bottom-of-the-funnel strategy.
8. Expanding Social Networks: If the goal of a real estate professional is to obtain new clients and sell more homes, then customer quotes, messages, video testimonials, and success stories confirming his or her expertise go a long way toward ensuring any prospect questions. Social proof is an unbreakable truth, and by featuring user reviews and satisfied clients on real estate websites and profiles, marketers can convert social proof into tangible ROI.
9. Local SEO: Part of remaining a click away from prospects and assets such as local areas is being ultimately accessible via local listings. This is where an updated Google My Business profile makes its move. Local SEO is a baseline marketing necessity for a sector like real estate that’s keenly tethered to location.

Conclusion: A real estate business may not have the resources to move headfirst into all of the above marketing campaigns, but with the support of a proper marketing agency, registering quick wins is rather straightforward. Constantly improving site performance and optimizing Google My Business, for instance, are free and take seconds to complete. More likely processes like crafting evergreen content or reaching out to influencers, on the other hand, take careful calculation and creativity for sure. As real estate professionals and other entrepreneurs try to make a difference in their respective markets, content marketing is one of the most effective ways to do so.