5 Real Estate Marketing Ideas from Oyemarketor That Supercharge Your Sales

Do you remember when attracting new business was as easy as having a presence on your local high street?

If you do, you’ve also noticed that it isn't that easy anymore. With more customers going online as the first point of call, estate agents need to be more active in marketing; utilizing modern and traditional marketing techniques that stand out and appeal to the crowd.

So how can an estate agency use modern property marketing especially without a marketing firm or entire department of marketing professionals?

Video Marketing

Video marketing is effective; appealing up to 65% more qualified leads and 20% more clicks than other forms of marketing. It is surprising that a lot of estate agents aren’t effectively incorporating it into their marketing strategy. This is even more shocking considering 72% of vendors are more likely to instruct an agent that uses video. wow!

Ways you can use videos In Your Marketing :

• Agency’s Introduction
• How To Tutorials works
• Case Studies and Testimonials
• Property Walk-throughs / 360 Tours
• Point Of Interesting Videos

2. Instagram post and Stories

In 2021 ,Instagram isn’t to be ignored by anyone! More than 23 million people use Instagram in India and 53% of those are aged between 25-39

In terms of creating awareness and building on relationships with this age group, estate agents should utilize Instagram. Instagram Stories is insanely interesting as it’s a highly used feature but not a space already full of estate agents!

Once your follower numbers reach a certain point, viewers of your instagram can even “swipe up” to visit a web link of your choice - this can be awesome for driving crowds to things like listings or other places on our website.

3. Reach Out to Local Radio and Television Stations

Local radio and tv stations are always reporting about the important estate market. Why not try to reach them and offer up your opinions on air? You don't need a costly PR company to try to do this. You can simply look for radio and tv stations nearby, using the web.

Find stations that you simply often tune into and send them a letter or an email. You might want to send them a video of yourself speaking about land or pitching your ideas to them. It's not simple and it isn't easy, but it's well worthwhile if you are able to realize the eye of the proper reporters. You can also use a system like HARO to spot yourself as a source within the land field.

4. Social Media Campaigns

Unlikely that we need to tell you that social media is a great opportunity to get your company in front of buyers and people who want to sell or buy houses.

Like most great marketing strategies social media is not necessarily a tool for converting people to buy or instruct but it’s a great place to raise awareness and make sure you’re first choice when people are ready to buy or sell.

A major tragedy with social media is simply knowing what to share. Many businesses, estate agents, can get trapped in a habit of sharing things about themselves and what they think is interesting rather than what potential buyers might find valuable.