How Digital Marketing Can Help Your Business Grow

grow your businesses by digital marketing

As a professional you sometimes experienced a major shift in the last few years. Clients are starting to buy houses in a different way, often beginning with online market research and a clear goal of precisely what they want out of their future home.

For best-in-class realtors, digital marketing has become the forefront of their marketing efforts. From creating new leads to completing successful sales, the real estate industry is slowly reliant on digital marketing.

Real Estate and the Importance of Digital Marketing

Social media was one of the game changer for realtors seeking ways to get noticed online. From purchasing Ads to sharing albums of new project listings, various social media platforms allowed real estate professionals to create a brand and a booming business.

With 83% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in India differentiate themselves in a saturated market? Your digital marketing plan can have a much greater effect than traditional marketing strategies.

To jump-start real estate digital marketing strategy, oyeMarketor use these tips and tricks to get the results you want

Develop an Email Campaign

No matter what industry, an email nurture campaign is a very useful tool in connecting with new leads and staying relevant with past clients. Ideally, a well-arranged campaign will attract potential clients via predetermined actions based on their buyer profile and previous business with you.

According to Insights, the average open rate of mails for real estate businesses is around 28% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a customer, the more likely they will be interested in opening the mail to see what you want to say.

Create a User-Friendly Website

How many times have you experience opening a website only to close it because it wouldn’t load fast enough? With so many pictures and links, realtors websites sometimes could be a web developer’s nightmare. But in OyeMarketor we have best and skilled profectionals and knowledge of what your clients are looking for, we can create a responsive website that is optimized for mobile browsing.

Almost 50% of all web browsing is completed on a mobile device, so if your website is not designed to be responsive and active , your customers will not be able to browse your site comfortably. Your mobile-friendly website should include the following points in order to give your clients the best experience:

  • Links for relevant moving-related services such as lawyers, movers, and home inspectors
  • A list of all latest listings
  • Content that will guide them throughout the process of buying home.

In addition, let us consider implementing a live chat feature on your website. Your real estate business is extremely crowd-centric, meaning that it’s important to be available when they need to ask queries. Investing in a live chat software allows people to connect anytime and schedule appointments without necessarily speaking directly to you.

Pay-Per-Click – also known as PPC – advertising is an excellent strategy for companies seeking to generate new leads based on ads that they pay for every time the ad gets clicked on. PPC is an option for marketing real estate professionals who need potential customers who may genuinely be interested in their offer, as they only pay when someone clicks through their ad.

Often, PPC ads can be concentrated toward individuals who have searched for correlated keywords in Google or another search engine.

Create and Post Valuable Blog Content

Responsive websites that have a blog often have 43% more indexed pages, helping real estate professionals reach better SEO.

A blog is a great way to level-up your SEO, build a progressive reputation online, and provide your customers with actionable advice on buying or selling a home or piece of property. A real estate professional's digital marketing skill is nothing without valuable content, whether it's shared on a website or social media. Oyemarketor has a number of skilled professionals that provide you quality content that justify your product to create your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most asked real estate questions.

Host Virtual Tours

Virtual tours of a home are valuable pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which generates profit 48% faster for marketers than non-video users – but a potential client can get an idea of what a home really has to show them.

Purchasing a home can be crucial , and as a real estate expert, OyeMarketor’s job is to make the home buying journey as easy as possible for our clients.such as:

  • Making the virtual tour 3D and user-friendly anyone can see it
  • Creating the video of the tour that is interactive and responsive across all viewing methods such as mobile and desktop.
  • Using real footage of the home, as compared to digital illustrations that work.

Create a Social Media Marketing Strategy

  • Post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing plan is what truly yields the results you’re looking for. Oyemarketor suggests Some ideas of useful content to post on your social media channels include :
  • Success stories of your company
  • Different Case studies
  • Team bios
  • New or existing listings of new projects
  • Relevant blog posts about new market trends

If you're experienced in high level digital marketing just like Oyemarketor you may realize just how difficult it can be to create a social media strategy and to post regularly across all trending channels. However, tools like Buffer are designed to help make content posted on social media development and scheduling simple and clear.

Important rule of thumb for making a social media plan for your business is to share varied content. Although sharing listings is an important aspect of your digital strategy, you want to make sure that your content is useful for a broad client , not just leads in the market for a new home. Just the way OyeMarketor do!!

Host a Webinar

Sharing and spreading all your expertise as a real estate professional is crucial for successful digital marketing. Thankfully, techniques such as webinars and online meetings as well as online workshops make it easy to reach a large audience and stay relevant in the industry. oyemarketor arranges different webinars that will provide the detailed description of your brand.

GoToWebinar is a webinar hosting tool made to make creating and hosting webinar events easy, and it is super user-friendly from both ends of the operation.

Ensure You Spend Time on SEO

SEO (search engine optimization) is an important technique to drive leads to your website. When done correctly, your website and web pages will shine higher on search engine results pages (SERPs) during relevant searches.

  • Online directories
  • Meta titles and descriptions
  • Backlinks
  • Social media pages
  • Online directories

Because content is such a vulnerable asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked highest on Google is between 1,140 words and 1,285 words, so it will be a good idea to write high-value, long-form content on a regular basis. Oyemarketor regularly updates the blogs and with constant posting with new material, we’ll maintain our speed with this fast growing world!!

These are some tips that will make your brand shine and surely spread a positive publicity of your company. With the help of OyeMarketor’s digital marketing skills your business will grow faster than ever.

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