Successful Marketing Campaign for Dhiraj Riseonic by Oyemarketor
Oyemarketor was approached by Dhiraj Construction to manage the branding and marketing for their residential project, Dhiraj Riseonic, in Ambegaon Budruk, Pune. The campaign focused on promoting Tower B, consisting of 80 units in the first phase.
A standout component of the campaign was bringing on board Marathi actress Tejashree Pradhan as the brand ambassador, which helped build trust and local appeal.
Oyemarketor deployed a comprehensive, integrated marketing strategy:
- Offline Marketing: Hoardings in high-traffic Pune areas and ads in leading local newspapers.
- Online Marketing: Targeted social media campaigns across Facebook, Instagram, and YouTube, along with SEO and Google Ads to drive website traffic.
- Events & Community: A high-profile launch event with the brand ambassador, partnerships with local influencers and businesses, and participation in community service activities.
Results were exceptional: 90% of the units in Tower B were sold within the first 30 days, supported by strong lead generation and brand visibility across channels.
This case highlights Oyemarketor's ability to drive rapid sales and establish brand identity in a competitive real estate market
We sold 90% of Tower B units within 30 days of launch through a focused and multi-channel campaign.
Key Takeaways
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