Targeted Digital Strategy Drives Sales for Bhama Center in Wakad

Bhama Center, a commercial project by Aastha Infra Buildcon in Wakad, Pune, offers 140 office spaces, retail shops, and showrooms on a 0.33-acre site along the Pune-Bangalore highway. Despite its prime location and high-end amenities—including food courts, gyms, and swimming pools—the project faced slow sales as it neared possession.

Oyemarketor was brought in to turn things around.

We implemented a highly focused digital marketing strategy aimed at capturing investor and business owner interest. The campaign included:

• Lead Generation Campaigns on Facebook, Instagram, and Google Ads targeting potential commercial buyers.
• YouTube Video Campaigns showcasing the property’s features and highlighting the benefits of immediate possession.
• Messaging that emphasized high ROI potential and strategic location in Wakad—one of Pune's fastest-growing commercial zones.

Results: Within six months, 40% of the inventory was sold. The digital-first strategy dramatically increased both visibility and qualified lead conversion.

This campaign demonstrated the power of targeted digital marketing for commercial real estate projects nearing possession.