Case StudiesCase Study: Tej Elevia – ₹30 Crore Sales in 3 Months
Case Study: Tej Elevia – ₹30 Crore Sales in 3 Months
Published on 11/19/2025
Project Overview
Tej Elevia, developed by Tejraj Promoters & Builders, is a premium luxury residential project located on Pan-Card Club Road, Baner, Pune.
- The project spans approx. 3 acres with 4 towers and offers 2, 3, and 4 BHK units.
- Address: Pan Card Club Rd, near Shroff House, Baner, Pune, Maharashtra 411045.
- Configuration: 2/3/4 BHK with premium lifestyle amenities (clubhouse, pool, sky lounge, etc.).
Challenge
- The luxury residential segment in Baner/Pune was becoming competitive with many projects launching around similar time, creating pressure on differentiation.
- Need to achieve rapid absorption of inventory (₹30 crore in 3 months) despite market noise and high buyer expectations.
- Maintaining premium brand perception while offering competitive value and strong sales momentum.
- Ensuring marketing translated into quality leads and then into booked units quickly.
Strategy by Oyemarketor
- Strong Positioning & Messaging
- Emphasised “premium luxury living in Baner’s premium micro-market” – location advantage of Pan-Card Club Road + connectivity.
- Highlighting top-tier amenities, limited inventory to create urgency.
- Digital Lead Generation & Funnel Design
- Ran targeted campaigns across digital channels (Google Search, Display, Meta, YouTube) focusing on high-net-worth individuals and luxury home-buyers in Pune, Mumbai, Bengaluru.
- Created dedicated landing pages + virtual tours + high-quality renders showcasing 4 BHK plus luxury features.
- Lead Qualification & Conversion Framework
- Using WhatsApp + CRM workflows to quickly engage leads, provide virtual walk-throughs, answer queries.
- Arranged staggered site visits/virtual visits for serious leads.
- Offered limited-time launch benefits to create urgency and drive decision-making.
- Performance Optimisation & Monitoring
- Daily review of campaign metrics: CPL (cost per lead), CVR (conversion rate to booked unit), lead-to-site-visit ratio.
- Rapid A/B testing of creatives, messaging, call-to-action, landing form fields.
- Budget reallocation to best-performing channels & segments.
Results Achieved
- ₹30 Crore worth of inventory sold in just 3 months.
- Strong lead-to-booking conversion ratios (specific % suppressed for confidentiality but significantly above benchmark).
- Reduction in average CPL and higher ROI on marketing spend.
- Project achieved top-tier absorption in the Baner luxury segment within its launch window.
- Enhanced brand value of Tejraj Promoters by demonstrating capability to execute high-velocity sales.
Impact for the Developer
- Fast cash flow generation and strong project momentum at a very early stage.
- Positioning Tej Elevia as a “must-buy luxury address” in Baner, thereby allowing future phases or towers to launch at a premium.
- Strengthened dealer/broker confidence and resale/investor perception due to quick sell-out cadence.
₹30 Crore worth of inventory sold in just 3 months. Strong lead-to-booking conversion ratios (specific % suppressed for confidentiality but significantly above benchmark). Reduction in average CPL and higher ROI on marketing spend. Project achieved top-tier absorption in the Baner luxury segment within its launch window. Enhanced brand value of Tejraj Promoters by demonstrating capability to execute high-velocity sales.
Key Takeaways
This case highlights how Oyemarketor’s integrated digital-first marketing strategy, combined with rigorous lead-qualification workflows and real-time optimisation, enabled Tej Elevia to achieve ₹30 Crore sales in 3 months—setting a benchmark in the luxury residential segment in Baner.
It demonstrates the power of combining premium positioning, urgency creation, and performance-driven marketing to deliver accelerated project absorption.
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