Case Study: ANP Universe & ANP Atlantis – 50 Cr Sales in 6 Months

Project Overview

ANP Universe and ANP Atlantis are premium residential developments by ANP Corp in Baner - Balewadi, Pune. Both projects focus on luxury living, elite amenities, and strategic connectivity to the IT hub.

Challenge

• Nationwide lockdown with restricted site visits
• Low buyer confidence and slowed real estate activity
• Need to establish strong digital presence for a premium product
• Converting online leads to bookings without physical interaction

Strategy by Oyemarketor

1. Full Digital-First Approach

With physical movement restricted, we shifted 100% of the marketing & sales funnel online:

• Virtual site visit campaigns
• 3D walkthrough communication
• Digital brochures + pre-recorded presentation videos

2. High-Intent Audience Targeting

• Targeted campaigns across Google, Facebook, Instagram, and YouTube
• Focus on IT professionals, investors, and existing ANP customers
• Re-marketing layers to push booking-stage conversions

3. Conversion-Focused Lead Management

• Automated WhatsApp follow-ups
• Online presentation sessions + Zoom-based closings
• CRM-based tracking to ensure every lead was nurtured

4. Performance Optimisation

• Daily campaign refinement
• Real-time CPL monitoring during lockdown volatility
• Creative A/B testing to keep communication relevant

Results Achieved

⭐ 50 Crores Inventory Sold in Just 6 Months (During Lockdown)

⭐ 1,200+ virtual site visits generated

⭐ 22% improvement in lead-to-booking conversations

⭐ Maintained premium positioning for ANP despite market slowdown

⭐ One of the fastest-selling premium projects in Wakad during Covid restrictions

Impact for the Developer

• Sales momentum was maintained even during complete market shutdown
• Digital-only funnel proved highly cost-efficient and scalable
• ANP strengthened its brand as a trusted premium developer in Pune
• Created a new benchmark for virtual sales conversion in real estate

Conclusion

Despite the challenges of lockdown, Oyemarketor’s digital-first strategy, precision targeting, and strong virtual sales funnel helped ANP Corp achieve 50 Cr+ revenue in record time.

This case study showcases our expertise in transforming digital marketing into a high-conversion sales engine, even in the toughest market conditions.