Become channel partner in real estate

Real estate agents have always been an integral element of the realty sector. They don’t just endorse realty projects but also underwrite them and find paid by developers for the services rendered. as they not only have a wider reach but even have advanced features. a variety of those include 360-degree home tours, construction updates, and complete information of the property at a click of a button. The age-old interdependency between channel partners and developers have increased manifold within these times.

Unification of Builders and Channel Partners – a spanking new age amalgamation With the proliferation of Indian land, developers are rapidly engaging with Channel Partners. By adopting this mutually benefitting association, builders and developers are ready to enjoy :

Trade of the property :

Once a true estate player associates itself with channel partners, it's assured of selling its property. This assured trade of the property makes these channel partners stand tall among realty agents/brokers. it's going to even be noted that lots of times, the developers hold the right to mention the interest for the property not sold. Since channel partners promise guaranteed sale of property, builders and developers companion with them instead of brokers/agents. This will be because of the actual fact that brokers don't seem to be at risk of either selling or promoting the property.

Includes Marketing and promotion :

Furthermore, most of the marketing and promotions activities, like property listings, lead generation, digital marketing and so on, are handled by channel partners. This helps reduce unwanted pressure on developers and allows them to consider their core business of offering quality construction to prospective customers.

Channel partners and brokers – same or not ?

Despite similar functions, brokers/agents and channel partners have vast differences in their forms of working. Brokers/agents don't seem to be entitled to liabilities, whereas channel partners take liabilities of the property to be sold. This makes land agents less reliable compared to channel partners.

From their own pocket. Channel partners operate in an exceedingly disciplined structure and are highly networked, brokers/agents, on the other hand, have limited network because of scarcity of resources. Channel Partners and property (Regulation and Development) Act, 2016 (RERA) Earlier, small-time brokers had an unobstructed participation within the Indian residential land marketplace, and lots of them grew misleading or under-informing their customers. With the implementation of realty (Regulation and Development) Act, 2016 (RERA), equations are set to change in assets and each one the parties involved in it. Under the new Act, 5% of the complete cost of a project is levied to channel partners if wrong information is shared with homebuyers.

RERA is predicted to bring more transparency within the arena and improve buyer confidence. This might help boost the globe and strengthen the economy further. With the emergence of organised players within the realty sector, the need for channel partners is at its peak.

Channel partners

act as a bridge between property companies and property seekers. Tier-2 cities like Pune and Vadodara are witnessing improved growth of channel partners, as they need better understanding of the region’s requirements. With introduction of property Regulation Act (RERA), prospective buyers seem to possess more faith in buying the property through channel partners. This can be often because of the particular undeniable fact that the channel partners are penalized if they mislead buyers.

Immediate funding :

With channel partners underwriting property, builders are ready to use this amount to fund instantaneous cash necessities. It's like funding received by a financial institute, but with relatively lesser cash. This comes as huge relief to the builders at a time after they often run pillars to post to rearrange cash to meet their daily business demands.