Why paid advertising is so important for real estate businesses?

Elevate Your Digital Marketing Strategy Technology has continuously transformed the way the real estate industry operates. Online databases and email lists have been around for years, and make communicating with your clients more convenient than ever. These automations break down difficulties between you and your targeted audience,increasing your approach. With technological advances like these, why are you still advertising on traditional channels like newspapers and billboards? In this digital world, there’s a more cost-effective way to advertise your real estate services called Pay Per Click, or PPC.

You may have encountered the most common type of PPC on the results page of any search engine. The search results that appear at the top with the “Ad” tag discreetly attached to them are known as PPC advertising. You might have also noticed ads embedded as articles on your different news sites, or an ad in one of your online searches reminds you of a product you were just searching . All of these are PPC marketing strategies and can also be applied to your real estate marketing.

Print advertising has its benefits but the one thing it lacks is strategic targeting. A newspaper ad reaches a random set of customers with no guarantee that they’re the right target market, making it an actual risk. You’ll never be sure if you’re approaching the right audience, the people who are actually interested in your services, and you can waste your advertising money on a lot of irrelevant people.

PPC gives you to more accurately targeted customers who, based on online behaviors, are most likely searching for the services you offer. For example, you can choose what keywords will inspire your ads in online searches, such as “Homes” or “Real estate” or your business location. So when xyz Googles “Homes for sale in Pune,” your ad for Pune real estate services will appear alongside his search results.with you, and retargeting is the perfect way to approach them.

Most PPC platforms provide features that allow you to select the geographical area where your ads will appear. In fact, you can set an ad’s visibility to be a specific neighborhood. This gives you the control to spend your money in a more strategic market area. If you own a real estate business that primarily operates in Pune, you don’t have to spend money on an ad that will appear in New Delhi. With geographical targeting, you can focus your marketing on a relatable audience. No more wasted ad spend!

You can also utilize the advantage of a PPC medium called “retargeting” to reach people who have previously visited your real estate site and are already used to your services. This audience may just want that extra push before they get in touch with you, and retargeting is the perfect way to approach them.

PPC’s main advantage over stereotype advertising methods is the ability to target very specific audiences. This gives you the capability to target customers who are really interested and invested in what you have to offer.

PPC Expert’s Capabilities, Should I try?

You need to set expectations, set a timeline, and keep them accountable. If your goal is to grab more phone calls or website visits for your business, monitor the before and after and always be optimistic. PPC takes time about a month or two of data compiling sufficient data to develop an adequate strategy. If an "expert" promises you quick leads via PPC efforts, their main target is on making a profit, not helping you succeed for what you need or to contact the OyeMarketor who can resolve any problem you have regarding Digital Marketing.

Try to Attempt PPC Yourself or Hire any Expert?

When we are asked this question, we invoke that favorite 15th-century lyricist, Shakespeare. “To Thy own self be true.” Although PPC can definitely be learned, its step learning curve is best learned by those who commit to practicing it every day for months and master it in years. If you have had success in learning new online platforms, just go for it. But if you are struggling with new technology, hire a seasoned expert to do it just like OyeMarketor.

If you’re ready to start putting your advertising money into PPC, here are a few platforms worth considering :

• Google: Ads - With Google having the largest market share, the Ads platform has the highest viewer rate but along with that comes with more competition. This means that you might have to spend more money to get your ads to show up on the first page of search results, which is typically the only page that really matters.
• Bing Ads - According to Comscore’s latest report, Bing’s market share has reached 22% to Google’s shrinking 62% and it would be great taking advantage of Bing’s lower ad price perspective.
• Yahoo: Gemini -Early internet adopters still use this platform that sits at 13.8% of the market share, and might have the lowest price point for ads, taking advantage of this can give you a pretty impressive return on your ad investment.

We hope you find this article useful and it will help you to consider the right choice for your business.