Why paid advertising is important for real estate agents?

Investing money on online real estate advertising can do wonders for any agency ,If you know how it works. In this blog, we Oyemarketor delve into all of the important aspects of real estate advertising that beginner agents should know to secure more audience,leads, and clients.

Beginner real estate agents had to understand everything about online advertising before spending money. This means understanding what types of ads work best, where to post ads, how much to invest , and how to measure return on investment (ROI). Here,Oyemarketor offers some of the basics you’ll need for online advertising.

Very Popular Types of Advertisements

Before any detail where your real estate agent advertising can go online, let’s go over the types of ads at disposal. Each kind listed below offers different assets , but not all may be perfect for your real estate marketing. Factors like your budget and ability to generate ads will play a role in deciding which to implement in your real estate advertising plan.

Text Ads

No doubt , the most used online ad type is the text ad. Text ads typically contain short informational copy basically a headline and body copy, and a real estate website link. That link can go to an agency's homepage, a specific property page, a landing page, or any other page on your website where you want to move traffic. The copy that accompanies the link needs to be simple , as most ad networks wont allow for more than two lines (for reference Google AdWords allows up to 25 characters per text ad headline and up to 35 characters in the ad body).

Display Ads

From basic banners to interactive animations, there are many types of display ads. These differ from text in that they feature some kind of graphic with promotional text.

This ad type has gotten a bad reputation over the years, as many people view them so annoying. Additionally, more than half of consumers don’t see banner ads are that effective. However, display ads give real estate agents a unique advertising option, if used the proper way, on social media or local market websites. In fact, there are a lot of benefits to creating display ads, especially ones that display and function well on mobile devices. For reference, a 2013 Nielsen survey found 46% of consumers noticed display ads on mobile devices as credible.

Video Ads

Another popular type of real estate advertising you can take advantage of is video ads. Short clips promoting your business or aspects of it, like specific listings,can be posted to social media platforms.You can also utilize a video network to help targeted audiences.

PPC (pay per click advertising)

PPC (pay per click advertising) is crucially important for online business advertising and an essential component for a complete and successful digital marketing campaign.

Many small businessmen underestimate the benefits of ppc and as a result they are missing out on a big opportunity to book their online businesses fast in a controlled and profitable manner.

Pay per click advertising, works through Google Ads, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a brilliant way to reach your potential clients fast and showcase your products or services.

How to Measure Real Estate Advertising Success

You know, your ad efforts are paying off? Monitoring your success is a essencial, but there is no single magic number or goal to aim for with your advertising. Real estate agents have many aims with their real estate advertising. That means it’s important to spend time before you begin advertising to determine what you hope to achieve and at what amount of time. According to OyeMarketor the three primary goals of real estate agent advertising are to :

1. Increase your brand/product awareness : If you’re just started as a real estate agent, it may be wise spending some money on getting your name out there. Your real estate website can help you do that in some time, but to get a quick boost, dedicating some ad money to promote your business and create a name for yourself could be the right move.
2. Grow real estate site traffic : Established agents use real estate advertising to direct searches to particular pages on their websites to increase traffic and develop a loyal customer base.
3. Bolster your lead generation : Ads can definitely help with your real estate marketing further down the sales aspect . For example , text and display ads that display phone numbers and offer viewers your value as an agent can better your bottom line.

Real estate agent advertising is a long term game, meaning you won’t see real results until at least a few months of advertising. So, figure out particular timelines for when you want to reach your goals. This will help you keep on track toward those goals and specify which strategies are working, which aren’t, and how to adjust your projects accordingly.

We, OyeMarketor hope that you will find this blog useful and it will help you to grow more!!